Required Reading: SEMRush Feature Support Explained. This is what those little icons in your ranking reports mean.
Author: Joe Ross
Neil Patel: The Definitive Guide to Landing Page Optimization
Mandatory Reading: eBook covering all of the key aspects of optimizing lading pages for high conversion rates.
Smart Insights Publication: How to Get the Best from Your Digital Agency
MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.
HubSpot Publication: How to Use Google AdWords
This is a slightly outdated “how to” on HubSpot. The concepts are totally valid, but the SERP layout has changed.
Web Marketing Statistics Slide Deck – PDF
This is a PDF slide deck of 12 compelling statistics why any organization should be engaged in Internet marketing.
HubSpot Publication – Dictionary of Digital Marketing Terms
HubSpot Dictionary Marketing Terms.
HubSpot Publication – Website Redesign Client Questionnaire
This is HubSpot’s list of client questions that are useful when planning a new website project.