What to teach prospects or clients about our cost per click (CPC) estimates First, every major tool that provides CPC (cost per click) and keyword volume data, retrieves that information from the same source—Google. You can get it directly from
Tag: AdWords
SEMRush: SERP Features Support
Required Reading: SEMRush Feature Support Explained. This is what those little icons in your ranking reports mean.
HubSpot Publication: How to Use Google AdWords
This is a slightly outdated “how to” on HubSpot. The concepts are totally valid, but the SERP layout has changed.
Setting Up Google Analytics
Google analytics Establish an account in Google Analytics if one doesn’t already exist. Confirm that tracking code is installed and reporting properly. Update vTiger by adding the tracking ID to the project detail and check the box, “Tracking Code Installed.”