Category: Account Management
Handling Task Assignments in KanBoard (IM)
Follow this procedure for every assigned Internet marketing task. This is critical for IM.
PPC: Where do our CPC estimates come from?
What to teach prospects or clients about our cost per click (CPC) estimates First, every major tool that provides CPC (cost per click) and keyword volume data, retrieves that information from the same source—Google. You can get it directly from
Smart Insights Publication: How to Get the Best from Your Digital Agency
MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.
Client Content Planning Survey
Use this to help gain an understanding of what a client or potential client already has in place, as well as their goals, competitors, etc.