Article by AuthorityLabs: Details 6 Steps related to curating and publishing/promoting content. It highlights the difference between creating content just to create content, vs. publishing content for specific measurable goals. GOOD ARTICLE.
Tag: Knowledge Development
Articles: Why Use Digital Marketing?
Links to articles related to digital marketing and why digital marketing is important for businesses. If you are looking for ammo for meeting with prospects, this is a good place to start.
Maintaining Sales Funnel / Pipeline – Including Critical Ratios
This document describes the OCG Creative sales process. It introduces key concepts, terms and critical ratios for reaching sales goals and quotas. It is essential reading for all OCG sales staff and management.
SEMRush: SERP Features Support
Required Reading: SEMRush Feature Support Explained. This is what those little icons in your ranking reports mean.
Neil Patel: The Definitive Guide to Landing Page Optimization
Mandatory Reading: eBook covering all of the key aspects of optimizing lading pages for high conversion rates.
Smart Insights Publication: How to Get the Best from Your Digital Agency
MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.
HubSpot Publication – Dictionary of Digital Marketing Terms
HubSpot Dictionary Marketing Terms.
HubSpot Publication – Ultimate Guide to Inbound Scope Creep
This is a HubSpot eBook written to help agencies avoid being trapped into delivering more than what was promised to clients.
HubSpot Publication – Guide to Creating Case Studies
This is a HubSpot publication that details how to create and publish impactful agency case studies.
Unbounce CTA17 Conference Speaker Videos
This is the speaker page from the Unbounce conference. Most of the speakers are worth watching. Also, notes are provided with key takeaways from every speaker. This is a great resource for learning how top agencies in other markets think and operate.