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Tag: Knowledge Development

Article: Content Creation Is Not Content Marketing

May 31, 2018 By Joe Ross

Article by AuthorityLabs: Details 6 Steps related to curating and publishing/promoting content. It highlights the difference between creating content just to create content, vs. publishing content for specific measurable goals. GOOD ARTICLE.

Articles: Why Use Digital Marketing?

September 26, 2017 By Joe Ross

Links to articles related to digital marketing and why digital marketing is important for businesses. If you are looking for ammo for meeting with prospects, this is a good place to start.

Maintaining Sales Funnel / Pipeline – Including Critical Ratios

September 25, 2017 By Joe Ross

This document describes the OCG Creative sales process. It introduces key concepts, terms and critical ratios for reaching sales goals and quotas. It is essential reading for all OCG sales staff and management.

SEMRush: SERP Features Support

September 11, 2017 By Joe Ross

Required Reading: SEMRush Feature Support Explained. This is what those little icons in your ranking reports mean.

Neil Patel: The Definitive Guide to Landing Page Optimization

September 11, 2017 By Joe Ross

Mandatory Reading: eBook covering all of the key aspects of optimizing lading pages for high conversion rates.

Smart Insights Publication: How to Get the Best from Your Digital Agency

September 7, 2017 By Joe Ross

MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.

HubSpot Publication – Dictionary of Digital Marketing Terms

August 30, 2017 By Joe Ross

HubSpot Dictionary Marketing Terms.

HubSpot Publication – Ultimate Guide to Inbound Scope Creep

August 30, 2017 By Joe Ross

This is a HubSpot eBook written to help agencies avoid being trapped into delivering more than what was promised to clients.

HubSpot Publication – Guide to Creating Case Studies

August 30, 2017 By Joe Ross

This is a HubSpot publication that details how to create and publish impactful agency case studies.

Unbounce CTA17 Conference Speaker Videos

September 3, 2017 August 25, 2017 By Joe Ross

This is the speaker page from the Unbounce conference. Most of the speakers are worth watching. Also, notes are provided with key takeaways from every speaker. This is a great resource for learning how top agencies in other markets think and operate.

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All Topics

AdWords (8) Agenda (7) Analytics (6) Blog Posts (7) Case Studies (1) Checklist (4) Client Questions (3) CRM (2) CRO (1) Dispute Resolution (2) Email Templates (1) Featured Snippets (1) Google Places API (1) Hosting (2) HubSpot (9) IM Unit (9) Internal (3) KanBoard (4) Knowledge Development (17) Landing Pages (5) Legal (1) Meeting Tools (14) PhotoShop (1) Popups (1) PPC (8) Project Management (1) Prospecting (6) Recruitment Resources (1) Reporting (8) Reputation Managment (1) Sales (18) Schema (1) SEMRush (8) SEO (16) SERP Features (1) Smart Insights (2) Unbounce (4) vTiger (3) Website Planning (4) WooCommerce (1) WordPress (2)

OCG Staff:

Joe Ross: President
joe@ocgcreative.com

Jill Rutherford: Vice President
jill@ocgcreative.com

Todd Smith: VP, Engineering
todd@ocgcreative.com

Vinnie Depaoli: Senior Sales & Service Consultant
vinnie@ocgcreative.com

Sandra Ramos: Graphic Design, Web Development, Print
sandra@ocgcreative.com

McKayla Reynolds: Customer Service, Social Media
mckayla@ocgcreative.com

Mary Redl: SEO Specialist
mary@ocgcreative.com

Nolan Haghian: Digital Ad Specialist (Google, PPC, Meta, etc.)
nolan@ocgcreative.com

Media & Production Associates:

Megan Smith: Graphic Design, Web Development
megan@ocgcreative.com

Nick Ross: Photo & Video
nicholas@ocgcreative.com

Makai Roxas: SEO & Blogs
makai@ocgcreative.com

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