Author: Joe Ross
CRM/Marketing Automation
Includes: Planning and programming of automated marketing workflow 3 stage conditional auto-response email campaign Addition or modification of data fields and/or menu items State-based internal notifications as required Conditional or state-based field updates as required Conditional entity creation (e.g. Project
A/B Split Test
Includes: Establish testing parameters Preferred single variable as the basis for the test Establish hypothesis/null hypothesis if statistically verifiable test Define results that make up successful outcome Establish the timeline, duration and/or sample size for the testing period Create objects
Conversion Rate Optimization
Includes: Establish quantifiable goals for 2 conversion points (typically begins with homepage and footer forms) Develop online forms If possible/available, forms feed lead cycle directly in client’s CRM Include one “long form” where some specific detail is requested to aid
Email Campaign
Includes: Create or modify and brand email template appropriate for campaign Optimize calls to action for maximum conversion rate Create and/or edit images (photos, illustrations, icons, etc.) as necessary to support campaign Develop wireframe layout Write effective subject line Utilize
Landing Page Development & Optimization
PPC Support and CRO (conversion rate optimization) We will provide landing pages to support ROI goals for PPC campaigns. Landing pages will be created based on the user intent relative to each given ad group. These pages will be highly
Search Engine Optimization – Description of Service
Organic Search, Keyword Planning, Onsite SEO & Offsite SEO We begin by evaluating keyword and selecting them based on search volume, relevance to user intent, competitive factors, ranking difficulty and current position within the SERP. Our process includes a process
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