Category: Content Management
Article: Content Creation Is Not Content Marketing
Article by AuthorityLabs: Details 6 Steps related to curating and publishing/promoting content. It highlights the difference between creating content just to create content, vs. publishing content for specific measurable goals. GOOD ARTICLE.
SEMRush: About Anchor Texts in Backlink Audit
Follow this link to find SEMRush’s documentation covering the different types of backlinks identified in the results from running a backlink audit. These are primarily based of the anchor text representing a given link.
Blog Post Writing Overview & Template
Brief overview and content template for writing a simple, goal-driven blog post. If you are unsure where to start when writing an article, this will be helpful.
Neil Patel: The Definitive Guide to Landing Page Optimization
Mandatory Reading: eBook covering all of the key aspects of optimizing lading pages for high conversion rates.
HubSpot Publication – Website Redesign Client Questionnaire
This is HubSpot’s list of client questions that are useful when planning a new website project.
Editing Photos for Use in Blog Posts
Every photo to be used in a blog post must be edited and optimized for that use. These are the steps for editing photos only. The process for optimizing copy is here: http://ocgbpm.com/2017/08/22/optimizing-blog-posts/
Unbounce CTA17 Conference Speaker Videos
This is the speaker page from the Unbounce conference. Most of the speakers are worth watching. Also, notes are provided with key takeaways from every speaker. This is a great resource for learning how top agencies in other markets think and operate.
Client Content Planning Survey
Use this to help gain an understanding of what a client or potential client already has in place, as well as their goals, competitors, etc.