Category: Internet Marketing
Article: Content Creation Is Not Content Marketing
Article by AuthorityLabs: Details 6 Steps related to curating and publishing/promoting content. It highlights the difference between creating content just to create content, vs. publishing content for specific measurable goals. GOOD ARTICLE.
On Page SEO checklist: Blogging for People and Search Engines
Helpful checklist from SEMRush for blogging to people and search engines. https://www.semrush.com/blog/content-optimization-list-blogging-for-people-and-search-engines/
Handling Task Assignments in KanBoard (IM)
Follow this procedure for every assigned Internet marketing task. This is critical for IM.
SEMRush: About Anchor Texts in Backlink Audit
Follow this link to find SEMRush’s documentation covering the different types of backlinks identified in the results from running a backlink audit. These are primarily based of the anchor text representing a given link.
SEMRush Study: Ranking Factors 2017
SEMRush published a study on ranking factors. It suggests what was true over the last decade or more, may not be as relevant as we think today.