MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.
Category: OCG Resources
HubSpot Publication – Dictionary of Digital Marketing Terms
HubSpot Dictionary Marketing Terms.
HubSpot Publication – Ultimate Guide to Inbound Scope Creep
This is a HubSpot eBook written to help agencies avoid being trapped into delivering more than what was promised to clients.
HubSpot Publication – Guide to Creating Case Studies
This is a HubSpot publication that details how to create and publish impactful agency case studies.
Top 10 – Local SEO Company
Here’s a link to the Top 10 Local SEO Company ‘Award’ we “won” in November 2016. http://www.topseorankers.com/top-10-local-seo-firms-november-2016/ It’s handy for making us look like this big, national agency, but don’t oversell it as a major accomplishment. The reality is, TopSEORankers
Unbounce CTA17 Conference Speaker Videos
This is the speaker page from the Unbounce conference. Most of the speakers are worth watching. Also, notes are provided with key takeaways from every speaker. This is a great resource for learning how top agencies in other markets think and operate.
Checklist: New Website Pre-Live
Checklist of tasks that must be addressed prior to taking new websites live.