Category: Sales Tools
Articles: Why Use Digital Marketing?
Links to articles related to digital marketing and why digital marketing is important for businesses. If you are looking for ammo for meeting with prospects, this is a good place to start.
HubSpot Article: 4 Templates to Run Incredibly Effective Connect Calls
Good call scripts here. There is a lot of supporting information also.
Maintaining Sales Funnel / Pipeline – Including Critical Ratios
This document describes the OCG Creative sales process. It introduces key concepts, terms and critical ratios for reaching sales goals and quotas. It is essential reading for all OCG sales staff and management.
Smart Insights: 10 reasons you need a digital marketing strategy in 2017
This is great information to have during a sales meeting. It’s well thought out and has god visuals.
HubSpot Publication – Important IM Statistics
A great list of statistics to help generate interest in IM and close deals. Compiled by HubSpot.
PPC: Where do our CPC estimates come from?
What to teach prospects or clients about our cost per click (CPC) estimates First, every major tool that provides CPC (cost per click) and keyword volume data, retrieves that information from the same source—Google. You can get it directly from
Web Marketing Statistics Slide Deck – PDF
This is a PDF slide deck of 12 compelling statistics why any organization should be engaged in Internet marketing.