Includes:
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- Establish quantifiable goals for 2 conversion points (typically begins with homepage and footer forms)
- Develop online forms
- If possible/available, forms feed lead cycle directly in client’s CRM
- Include one “long form” where some specific detail is requested to aid in prospect followup
- Include one “short form” for prospects that do not wish to disclose additional details
- If possible, include support for source/interest tracking through the use of beacons, hidden fields, etc.
- Where no CRM support is available, email forms will be utilized
- Optimize conversion points
- Establish the optimal type, length and number of fields for online forms
- Determine ideal CTA placement
- Test and modify CTA for highest conversion potential (color, placement, text/copy, size, type, etc.)
- Reporting of performance metrics and test results
- Time on page
- Online purchases
- Cart abandonment
- Click through rate (CTR)
- Whereby a sample can be validated, statistically verifiable results may be available
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