Includes:
- Create or modify and brand email template appropriate for campaign
- Optimize calls to action for maximum conversion rate
- Create and/or edit images (photos, illustrations, icons, etc.) as necessary to support campaign
- Develop wireframe layout
- Write effective subject line
- Utilize known top performing “power” words
- Minimize spam rejection by avoiding known triggers
- Optimize word count to maximize open rates
- Establish open rate and conversion goals
- Write up to 250 words of campaign related copy
- Establish up to 3 links to online content (1 has been statistically proven to be optimal for maximizing CTR)
- Ensure compliance with federal CANSPAM regulations
- Post-campaign reporting
- Deliverability
- Open rate
- Click through rate (CTR)
- Top performing links