PPC Support and CRO (conversion rate optimization)
We will provide landing pages to support ROI goals for PPC campaigns. Landing pages will be created based on the user intent relative to each given ad group. These pages will be highly focused, featuring the specific product or service(s) targeted in the ad.
The use of ad-specific landing pages has several advantages over driving traffic to existing webpages within your site.
- Landing pages improve outcomes for paid search (PPC) campaigns. Landing pages are built around the goals of advertiser, framed by the needs of the visitor. Landing pages connect buyers directly with the products they want with a single click.
- Landing pages directly support your business goals. Each landing page is created and tested against a specific measurable goal. As new data is gathered, elements of the page are refined to produce the best possible result.
- Landing pages generate data and insights. We use the latest technology to provide a statistically valid visitor data. Every view, click and conversion will be recorded for future analysis and better decision-making.
In addition to PPC advertising support, we will also provide landing pages your better defined social media efforts, email marketing campaigns and some aspects of organic SEO. Virtually every business goal that executes, in whole or in part, online, can be made stronger with a well-planned landing page plan.
OCG Creative Marketing With Landing Pages
- Discovery and understanding your campaign goals
- Crafting of simple, straightforward headlines designed to resonate with consumer personas
- Compelling text flow design
- Creation, selection, configuration and placement of images that are in sync with business goals
- Develop and test CTAs (calls to action) to ensure continuous improvement of conversion rate and on-page metrics
- Highlight and support the page’s unique value proposition
- Optimize technical page components to ensure minimum possible page load time and address other factors that distract users from your offer
- Connect data sources, acquisition metrics, keyword tracking, Google Analytics, Google Search Console, etc.