Organic Search, Keyword Planning, Onsite SEO & Offsite SEO
We begin by evaluating keyword and selecting them based on search volume, relevance to user intent, competitive factors, ranking difficulty and current position within the SERP.
Our process includes a process for crawling several competing websites to extract their focus keywords. Keywords are then selected for targeting, and each competing URL is then evaluation for ranking factors including page authority, backlink profile, quality score, keyword use, meta data, html structure, load time, etc.
The resulting list of keyword combinations, along with their related URLs, is then compared to our primary list and sorted into groups of related phrases. These are then matched to our own pages based on relevance. Finally, current rankings are checked and a strategic SEO plan is enacted based on efforts that will have the greatest and most immediate impact.
Keywords that have been consistently holding top rankings will be monitored, while new keywords are organized and selected. All of our researched keywords, selection criteria and groupings will be made available for use in your PPC campaigns or other marketing efforts.
Ongoing SEO Process:
- Research, assessment and selection of campaign keywords
- Keyword matching to online content, pages, posts, etc.
- Creation and publication of pages and blog posts, typically 500-750 words (300 minimum) of optimized content, including images
- Search optimization of online content associated with selected/matched keywords
- Unique SEO page titles per page/post
- Unique, optimized meta descriptions per page/post
- Increase copy volume to 300 words, if necessary, and adjust to optimal keyword density
- Add appropriate crosslinks to related onsite content
- Ensure proper use of keywords in headings
- Ensure proper use of keywords in URLs
- Posting of new content (page/post) to Facebook, Twitter, Google+ for the purpose of maximizing social cues
- Keyword tracking in Google SERP, and others
- Reporting of keyword performance, onsite traffic and other critical metrics
- Strengthening and expanding backlink profile