Google analytics
- Establish an account in Google Analytics if one doesn’t already exist.
- Confirm that tracking code is installed and reporting properly.
- Update vTiger by adding the tracking ID to the project detail and check the box, “Tracking Code Installed.”
- Establish an account for Google Search Console (formerly: Webmaster Tools) and link it to Google Analytics to ensure that it is reporting actual searched phrases where the client’s website was listed in the SERP.
- If the client already has online forms, establish the “thank you” page as a conversion goal. We will most likely replace this with a series of forms that feed vTiger.
- If the website is eCommerce, establish the final checkout confirmation as the conversion goal. It is likely that eCommerce websites will have shopping cart goals as well as form fill goals.