PPC: Where do our CPC estimates come from?
What to teach prospects or clients about our cost per click (CPC) estimates First, every major tool that provides CPC (cost per click) and keyword volume data, retrieves that information from the same source—Google. You can get it directly from
SEMRush: SERP Features Support
Required Reading: SEMRush Feature Support Explained. This is what those little icons in your ranking reports mean.
Neil Patel: The Definitive Guide to Landing Page Optimization
Mandatory Reading: eBook covering all of the key aspects of optimizing lading pages for high conversion rates.
Smart Insights Publication: How to Get the Best from Your Digital Agency
MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.
HubSpot Publication: How to Use Google AdWords
This is a slightly outdated “how to” on HubSpot. The concepts are totally valid, but the SERP layout has changed.