SEMRush: About Anchor Texts in Backlink Audit
Follow this link to find SEMRush’s documentation covering the different types of backlinks identified in the results from running a backlink audit. These are primarily based of the anchor text representing a given link.
SEMRush Study: Ranking Factors 2017
SEMRush published a study on ranking factors. It suggests what was true over the last decade or more, may not be as relevant as we think today.
Articles: Why Use Digital Marketing?
Links to articles related to digital marketing and why digital marketing is important for businesses. If you are looking for ammo for meeting with prospects, this is a good place to start.
HubSpot Article: 4 Templates to Run Incredibly Effective Connect Calls
Good call scripts here. There is a lot of supporting information also.
Maintaining Sales Funnel / Pipeline – Including Critical Ratios
This document describes the OCG Creative sales process. It introduces key concepts, terms and critical ratios for reaching sales goals and quotas. It is essential reading for all OCG sales staff and management.