MANDATORY READING: This is a study of the marketing agency/client relationship from the perspective of the client.
HubSpot Publication: How to Use Google AdWords
This is a slightly outdated “how to” on HubSpot. The concepts are totally valid, but the SERP layout has changed.
Web Marketing Statistics Slide Deck – PDF
This is a PDF slide deck of 12 compelling statistics why any organization should be engaged in Internet marketing.
HubSpot Publication – Dictionary of Digital Marketing Terms
HubSpot Dictionary Marketing Terms.
HubSpot Publication – Website Redesign Client Questionnaire
This is HubSpot’s list of client questions that are useful when planning a new website project.
HubSpot Publication – Ultimate Guide to Inbound Scope Creep
This is a HubSpot eBook written to help agencies avoid being trapped into delivering more than what was promised to clients.
HubSpot Publication – Guide to Creating Case Studies
This is a HubSpot publication that details how to create and publish impactful agency case studies.