HubSpot Publication: How to Use Google AdWords
This is a slightly outdated “how to” on HubSpot. The concepts are totally valid, but the SERP layout has changed.
Web Marketing Statistics Slide Deck – PDF
This is a PDF slide deck of 12 compelling statistics why any organization should be engaged in Internet marketing.
HubSpot Publication – Dictionary of Digital Marketing Terms
HubSpot Dictionary Marketing Terms.
HubSpot Publication – Website Redesign Client Questionnaire
This is HubSpot’s list of client questions that are useful when planning a new website project.
HubSpot Publication – Ultimate Guide to Inbound Scope Creep
This is a HubSpot eBook written to help agencies avoid being trapped into delivering more than what was promised to clients.
HubSpot Publication – Guide to Creating Case Studies
This is a HubSpot publication that details how to create and publish impactful agency case studies.
Editing Photos for Use in Blog Posts
Every photo to be used in a blog post must be edited and optimized for that use. These are the steps for editing photos only. The process for optimizing copy is here: http://ocgbpm.com/2017/08/22/optimizing-blog-posts/