Good call scripts here. There is a lot of supporting information also.
Tag: HubSpot
Maintaining Sales Funnel / Pipeline – Including Critical Ratios
This document describes the OCG Creative sales process. It introduces key concepts, terms and critical ratios for reaching sales goals and quotas. It is essential reading for all OCG sales staff and management.
HubSpot Publication – Important IM Statistics
A great list of statistics to help generate interest in IM and close deals. Compiled by HubSpot.
Neil Patel: The Definitive Guide to Landing Page Optimization
Mandatory Reading: eBook covering all of the key aspects of optimizing lading pages for high conversion rates.
HubSpot Publication: How to Use Google AdWords
This is a slightly outdated “how to” on HubSpot. The concepts are totally valid, but the SERP layout has changed.
HubSpot Publication – Dictionary of Digital Marketing Terms
HubSpot Dictionary Marketing Terms.
HubSpot Publication – Website Redesign Client Questionnaire
This is HubSpot’s list of client questions that are useful when planning a new website project.
HubSpot Publication – Ultimate Guide to Inbound Scope Creep
This is a HubSpot eBook written to help agencies avoid being trapped into delivering more than what was promised to clients.
HubSpot Publication – Guide to Creating Case Studies
This is a HubSpot publication that details how to create and publish impactful agency case studies.